Who is the target audience of Snickers?

Who is the target audience of Snickers?

Brand Snickers has targeted people from the all-age group that belongs to middle, upper-middle and an upper class section of society as its target customer. It is perceived as a health bar with nutritional values that promises great taste. Brand Snickers is popular because of its mouth melting variants.

What kind of consumer product is Snickers?

The annual global sales of Snickers was $2 billion as of 2004. In the United Kingdom, Snickers was sold under the brand name Marathon until 1990….Snickers.

Owner Mars, Incorporated
Country United States
Introduced 1930; 91 years ago
Markets Worldwide

How can I get a free Snickers bar?

Send a SNICKERS® From Home So, give a little something to keep them going: a free SNICKERS® bar. Do you have a family member, friend or neighbor who’s currently being a hero? Enter their phone number and they’ll receive a free SNICKERS® e-gift card redeemable at Walmart®.

Who are three audiences that you think the above Snickers ad is trying to reach?

The Snickers ad takes a cynical look at the world today: deriding men who ride scooters; people who text dirty photos; parents who name their kids after produce; ever new varieties of milk; autocorrect that comes out all wrong; and smart home gadgets that are spying on us.

Who owns Mars Inc?

Mars family
Mars, Incorporated/Owners

It was ranked as the 6th largest privately held company in the United States by Forbes. Headquartered in McLean, Virginia, United States, the company is entirely owned by the Mars family.

What company makes Snickers candy bars?

Mars Inc
Mars Inc, the maker of M&Ms, Snickers, and Milky Way, was once one of the most secretive companies in the United States. But that has started to change during the last few years. The 106-year-old company is making some big transformations in an effort to tackle new challenges and new opportunities.