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Why was the Snickers bar called Marathon?
The bar was marketed under the name “Marathon” in the UK and Ireland until 1990, when Mars decided to align the UK product with the global Snickers name (Mars had marketed and discontinued an unrelated bar named Marathon in the United States during the 1970s which was similar to the UK’s Curly Wurly).
Why was Marathon Bar discontinued?
The Marathon bar was a chocolate bar that was made by the Mars chocolate company. The bar has since been discontinued in 1981 most likely because of its similarity to the other candy bars that mars was selling at the time and continues to sell today.
When was Marathon Bar invented?
Chocoholics can pick up a pack of four for £1, the same as 25p per Marathon. Retro chocolate fans will no doubt remember when the Marathon bar was renamed Snickers back in 1990. It was first created in the 1930s but Mars decided to change the name in the UK to match with the US brand.
What animal did the Snickers candy bar get its name from?
The Snickers Candy Bar was Named After a Favorite Horse of Creator Frank Mars in 1930. Today I found out the Snickers candy bar was named after one of Frank Mars’ favorite horses.
Why is the Marathon bar now called Snickers?
After the 12 weeks of nostalgia comes to an end, the Marathon bar will go back to being called Snickers. Mars Wrigley named the chocolate bar ‘Marathon’ in 1930 and it lasted 60 years before being re-named Snickers. There wasn’t a specific reason why the confectionary giant decided to change the name back then.
What is Snickers chocolate bar?
Snickers is an American chocolate bar created in 1930 and named after the favourite horse of the Mars family. The Snickers chocolate bar consists of nougat, peanuts, and caramel with a chocolate coating. However, the bar was marketed under the name Marathon in the UK and Ireland.
What is the history of the Marathon bar?
The Marathon Bar’s History The Marathon bar was a chocolate bar that was made by the Mars chocolate company. Makers of the famous Snickers, Milky Way Bar, and of course, the wonderful Twix Triple Chocolate Bar. During the time the Marathon Bar had a presence in stores, they were packaged with ruler markings on the wrapper.
Are marathon chocolate bars coming back?
Marathon chocolate bars are back once again after a 30-year hiatus where they were re-named Snickers. The nutty, nougat bars are back for a limited time only and are being described as the “retro edition” featuring old-school packaging.